Scoring great beauty freebies
Gift With Purchase - otherwise known as GWP - can be music to a beauty product junky's ears. Free gifts on offer when you purchase an expensive item of make-up or moisturiser can be a great incentive to finally get you to buy that concealer or perfume that you have been secretly craving for months but just can't justify. And who doesn't love a pretty bag full of cosmetic goodies? But are all those cosmetic freebies ever worth it? Here are a few handy tips to mull over whether it's worth splurging to get the freebie.
Is it a need-to-have beauty product?
Look at the gift on offer. Are they products you'll use right now, or would think ever of using? There's no point forking out money to buy an extra item to qualify for a bag of fiddly samples you won't ever use. But if you could use an extra cleanser or lippy as a back up - go for it and have a play with some new things you might not normally get your hands on.
Check the real dollar value on offer
Watch out for the phrase ‘worth to the value of'. Cosmetic companies might tell you the bonus pack is worth $150 but they don't mention most sample sizes have no retail value because they cannot be sold individually. Unless the value for you is the chance to try a slew of products you have been curious about, be wary. Do you use the brand? Unless you are truly curious and like to try new things, it might be better to just step away from the counter.
Find a great retail assistant
Aim for an honest retail assistant who tells you prices up front. A good salesperson understands a busy mum won't have time for a two-part serum process plus a toner and cream. And if what they're showing you doesn't work into your lifestyle or budget right now - it's a waste of money. Don't be afraid to ask questions because a good sales assistant will have all the answers and allow you to sample and look at products close up. Ask upfront what you need to spend to qualify for any free gift or offer. If you can't really afford it - leave it. There will be another Gift With Purchase in a few months anyway!
Remember why they are free in the first place
These gifts are a glossy sales incentive for cosmetic companies to spike their sales. They are created not so much to reward clients as to increase profit for the brand. That being said, some brands do bring out some brilliant packs that make buying that extra beauty item worth it.
So do a quick stock take of what you really need before you step on the beauty floor, check whether what's being offered works for you and your beauty routine.
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