Has the current generation abandoned the backyard for the box? Discover why nearly half of all Kiwi kids are not playing every day.
The State of Play
Active play is essential for a child's development, but research reveals that today's kids aren't playing every day. Parents and children face similar barriers when it comes to play: time, inspiration and an increasing reliance on technology.
Now, the MILO team is helping kids and parents play every day through the launch of the MILO Play Movement. Make active play a part of every day in your family.
Visit the MILO Facebook page to get play tips, free expert advice and to join the MILO Play Movement.
Encourage playtime for the health of our children's bodies and minds! Find out why it's important for children to play every day.
How can you encourage your children to play more? MILO is inspiring parents to remove the barriers that stop us from playing.
Visit MILO on Facebook and chat with other parents about ideas for play. Get free advice and join the Play Movement.
From Piggy in the Middle to the Teddy Bear Skipping Game, the Activity Finder is the place to reminisce about favourite games that we used to play as kids. Introduce them to your own children now.
Choose a sport that suits your child with our comprehensive guide to kid's sports. Find the best age to start, suitability, rules of the game and tips to help your child pick a sport.
Give them the great taste that Kiwi kids love! With 6 essential vitamins & minerals, MILO together with milk is a nutrient rich drink for active kids that boosts the calcium content of milk by 50%.
The easiest and most affordable way to get out and about for some playtime with the kids is to make the most of your local parks. Use our Things to Do section to discover a new park.